What it is

    In simplest terms, a CMS is a software package that facilitates the creation, publishing, distribution, organization and management of online content. As you will see below, most CMS look very similar to word processing software, like Microsoft’s Word.

    A CMS not only creates the structure of how information- articles, video, design elements and images- will be presented, it provides all of the necessary tools to add content to a website.

    It assists the web editor by providing tools for the creation of content, the publishing of the content, and, ultimately to archiving and storing the content.

    Also, depending on the client’s needs and staffing, the CMS can be designed for use by a highly technical webmaster or can be so simple and intuitive that even the most technologically challenged editors can use it effectively.

    Why you need one

    A well designed CMS provides a number of benefits. It can:

    • Increase efficiency - provides for faster content publishing and easy editing that requires no coding knowledge.
    • Improve your visibility - your content creators can easily implement the keyword phrases and terms that your target market is using to find businesses like yours.
    • Improve your rankings - an easy to use CMS encourages more frequent publishing, leading to greater social interaction from people as they like, comment and share your content.
    • Increase your ability to sell - a CMS can learn the behavior of your website visitors, which can help you create more and better content designed to encourage interaction with your company. This can improve your efforts to upsell your products or services more cost effective because you’re reaching your target audience’s pain points.
    • Ease content management
      • create drafts
      • publish at a future date
      • organize to make it easier to find later
      • style your content to fit your brand
      • restrict access to only those people who need it
      • update your site’s navigation if needed
    • Provide multiple campaign support - your marketing team can stay up to date and connect with each other to ensure your campaigns run smoothly and fit your brand.
    • Improve customer relations - a well designed CMS can include support forms, FAQs and help sections to inform your customers and keep them happy.
    • Provide mobile optimization - a platform that allows users to access your content across a wide range of devices should be part of any modern CMS.