There are an estimated 3.5 billion individuals around the world who use social media. This equates to roughly 45% of the entire population. Even more astounding is the fact that social media usage is ever-increasing.
Out of all of the platforms, Facebook is the market leader and is used by roughly two-thirds of adults in the United States. Furthermore, research by GlobalWebIndex revealed that a whopping 54% of individuals on social media use it to research products.
As a result, it should come as no surprise that social media serves as an extremely valuable resource for businesses looking to expand their digital presence and position themselves in front of a wider audience.
At VisioneerIT, we offer social media management services which are guaranteed to deliver results. Our team of social media experts have years of experience working with businesses of all sizes and background to develop unique, effective, social media strategies which make an impact. We also explore a variety of complementary marketing solutions involving artificial intelligence such as chatbots to help you get the most out of your services.
According to recent research conducted by Buffer, 73% of marketers feel that marketing on social media is effective in some way, shape, or form for their business.
A strong social media presence gives your brand exposure and the ability to foster deeper connections with your target audience. It also provides your brand with access to a powerful platform to tell their story and drive interaction. Furthermore, it is a cost-effective way to boost brand visibility, drive traffic to your website, and gather valuable insights for business development. This is why it is of paramount importance that your company adopts a solid social media strategy that harnesses the power of content marketing, digital marketing, and analytics.
During this initial phase, our team of experts works closely with you in order to bring your company’s vision into fruition. Whether your goal is to increase brand awareness, drive sales, generate higher quality leads or develop a community around your brand, we’re here to help.
During the audit phase, our team does a deep dive into your social assets to investigate your presence across various channels and determine your positioning. We also take the time to review your communities and examine how they differ across different social platforms. We further analyze your presence for potential gaps and areas of improvement. This could involve everything from your digital assets, to posting cadence, and brand voice/messaging consistency.
During this phase, our team investigates just what makes your audience tick. We analyze their behavior, interests, pain points, and engagement levels. Understanding this information is key to developing a strategy and content which truly resonates with your audience an ultimately, drives conversions.
During this phase, our team works closely with you in order to set SMART goals. These are goals which are specific, measurable, attainable, relevant, and time-based in nature. We also work to set clear KPI’s in order to fuel effective execution of campaigns and help maintain proper focus on what matters most.
During this phase, our team does a deep-dive into your competition and analyzes the social assets of your top competitors. We review a number of factors such as tone, performance, keywords, best practices, and expectations which are established within your sector. This helps us identify any gaps in the market or competition which we can optimize your strategy around.
During this phase, our team finishes devising your social media strategy and helps develop your social calendar and identify compelling resources to populate it. We also identify key sector influencers and trends and monitor the digital space for engaging content to curate.
Flexibility and relevancy are key factors that are essential to developing a strong social media campaign and/or strategy. During this phase, we track progress on your campaign and/or strategy, assess it for areas for improvement and refine it as necessary in order to provide you with the best results possible.
Many companies make the mistake of attempting to establish a presence on as many social channels as possible right off of the bat. We cannot emphasize enough how impractical this is. At the end of the day, it is better to focus on establishing yourself and growing your brand presence on one or two social platforms. This gives you the ability to devote the proper amount of resources, time, and energy necessary for success.
Choosing the right platforms depends on a variety of factors. Channels such as Linkedin are focused on B2B relationships and HR initiatives, whereas Facebook and Instagram are more visual-driven and as a result, have a strong B2C focus. Before deciding on your social media channels, identify the audience you want to engage with. Facebook and Linkedin are the obvious channels most businesses select to be present on. You can expand as suitable onto Instagram, Twitter, Pinterest, depending on the market.
Social media advertising can prove to be very effective, especially if you’re just starting out when it comes to building your social presence organically. Ads can provide your business with an opportunity to position your brand in front of eyes which normally wouldn’t see it. However, at the end of the day, social advertising tends to work best with companies which are consumer-focused.
When thinking about cross-promoting content, it’s important to conceive of each social media platform as having its own unique environment, rules, audiences, and set of best practices. What performs best on Facebook does not necessarily perform well on Instagram or Twitter. As a result, when repurposing content, it’s important to refine it to meet the needs of the platform it will be posted on in order to effectively deliver your message.
The key to measuring success lies in the amount of effort which is initially invested in developing a solid strategy, set of goals, and KPIs. Once this is set up, you can begin tracking and monitoring performance by utilizing native platform analytics and other various third-party tools which can track KPIs such as likes, shares, engagements, mentions, followers, link clicks, sales and other various conversions.
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