Marketing Strategies for Real Estate Investors

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Regardless of what type of real estate investment you’re in, the truth of the matter is that you’re never going to be successful without a solid marketing strategy. Fortunately, now more than ever there are numerous avenues, tools and platforms available to real estate investors looking to establish a presence and expand their business with their marketing efforts.

A recent report by the National Association of Realtors found that as much as 51% of buyers find their properties on the internet. As a result, it creates a valuable opportunity for you to spread the word about your business and generate leads.

However, with that being said, there’s nothing that substitutes for good old fashioned, traditional face-to-face encounters or interactions within the physical world. While the internet is a treasure trove of information and opportunity, it is always recommended that real estate investors use a combination of online and offline strategies in order to ensure their efforts are most effective.

If you’re interested in learning about the various strategies you can use to improve and expand your business operations as a real estate investor, then look no further than these next few lines.

Maryland.gov Assessments & Taxation webpage screnshot

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1. Leverage Your Access to Public Records

Regardless of your approach to real estate investment, you should know that you automatically have a huge advantage simply due to nothing more than the fact that you’re in the real estate industry. As a result, you automatically have the opportunity to access public records which give you all kinds of valuable information on your target demographic such as names, income and more that can help you maximize your marketing efforts.

Use this wealth of information available to you and create detailed databases based on your research findings. This gives you the opportunity to fine-tune and focus your marketing efforts so that you can successfully reach, attract and make an impact on your ideal target demographic.

Automated and Triggered emails stats and numbers

2. Email marketing

Did you know that according to HubSpot, 59% of marketers say that email marketing gives them the biggest ROI when compared with other channels they use?

In fact, email generates an astounding $38 for every $1 spent.

That’s a 3,800% ROI.

There’s no denying that email marketing is one of the most effective options you have available to you.

If you still have yet to start building your email list, don’t fret – just know that it’s never too late and it’s super simple to get started.

All you need is some kind of lead bait (such as an offer) in order to entice individuals to sign up to your list and an email marketing tool such as MailChimp to get started on creating awesome automated email campaigns to help you generate leads and grow your business.

Campaigns with mail vs campaigns without mail - stats show with mail has higher percentages

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3. Direct mail

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4. Owned media

Have you taken the time to invest in owned media for your business? If you’re looking to make an impact online then you’re going to have to establish yourself in some way, shape or form.

This could be through a company website, a blog or a Facebook page. Ideally, you should have all three.

These valuable forms of media are used to help attract customers to your business and as a result, should be carefully crafted specifically for the purpose of generating conversions.

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5. Earned Media

Earned media is another form of media that every entrepreneur, regardless of industry should be investing in. Earned media encompasses things such as press releases, guest posting, business reviews and customer testimonials.

Earned media can also come in the form of SEO. Having a search-engine optimized website is the best way to generate organic traffic from search engines such as Google.

Your goal is to get your name out, then you’re going to have a hard time doing so when you’re on the 4th page of a Google search result.

SEO, press releases, guest posting and reviews all help contribute to your online presence and as a result, should be considered seriously by any real estate investor.

Types of Paid Content Distribution Methods B2b Marketers Use

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6. Paid Media

Did you know that according to recent research individuals who visit your site through a paid ad are 50%

more likely to convert than those who do so organically?

Let’s say you already know the basics of online marketing. You have a website; you update your blog on a regular basis and you’ve established your presence on social media. Have you considered paid media?

Unless you’ve established your presence online for the latter part of a decade, it’s going to be hard for you to get any traction without advertising. Whether your focus is on social media ads or you prefer Google’s Adwords platform, advertising provides a valuable opportunity for you to get your business in front of those that need to see it most.

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7. Video Marketing

Video marketing is pretty much the hottest thing since sliced bread right about now. Gone are the days when a simple text advertisement or static picture served as sufficient for your marketing efforts.

Video is now officially the standard – and it’s easy to see why.

Did you know that according to recent research video marketers get on average 66% more qualified leads per year than those who don’t use video in their marketing strategies?

Further food for thought – did you know that YouTube is officially becoming the go-to platform for video research?

If you’ve already established yourself on a platform such as Facebook, you may want to consider establishing yourself or at least marketing on this insanely popular channel.

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8. Off-Market Properties

Focusing your efforts on off-market properties gives you a solid advantage financially speaking.

Off-market properties, often referred to as “pocket listings”, are real estate listings that aren’t listed on multiple listing services such as MRIS.

The great thing about these listings is that they are a niche of sorts and often ideal for investors focusing on flipping because the properties are often listed far below market value.

So, how do you find them if they’re not on the MLS?

Good old-fashioned networking. Which leads us to our next tactic.

9. Networking

Good old-fashioned traditional networking is by far one of the most effective strategies that a real investor can have in their marketing arsenal. However, when it comes to networking, making sure you choose the right people is crucial to success.

Estate attorneys are valuable resources for real estate investors as they often have lots of properties on hand with title issues and/or tax liens that will soon be on the market.

Wholesalers make the process simple as they act as the middlemen in the real estate transaction due to the fact that they sell you the contracts to properties.

Local builders are also valuable resources because these individuals tend to be “in the know” about local, unfinished properties, giving you a great opportunity to take advantage of.

In an interview with Forbes.com, Chuck Hattemer with Onerent suggests that real estate investors contact the HR teams of local companies and offer a deal for their employees to rent their properties. You can offer to bring lunch and treat the company while getting valuable leads and contacts.

"House For Sale" Sign with "Price Reduced" advertised above

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10. Targeting Motivated Sellers

Motivated sellers are individuals who for whatever reasons may be, find themselves in a predicament where they have to sell their property as soon as possible. Motivated sellers are a great resource and target demographic for real estate investors because they often are willing to take offers below market value due to their situation.

The easiest, quickest and cheapest way to identify sellers as such is to check your county’s delinquent tax list. These records give you access to individuals who are behind on their property taxes from as little as two weeks to as long as 2 years. This essentially gives you a database of potential contacts as well as insight into future foreclosure listings.

Conclusion

If you’re looking to establish awareness and grow your business, then there’s no better way to do it than by implementing these tried and true marketing strategies for real estate investors.

While you may want to dive in head-first and try out every single item on the list, the truth of the matter is that it’s much better to focus your attention on just 1-3 of these strategies in order to ensure your efforts aren’t diluted.

So, what are you waiting for? Step up your game in 2019 and set yourself up for your best year yet!

What are some marketing strategies you’ve found successful as a real estate investor? Have you used any of the tactics on our list? Let us know in the comments below! We’d love to hear from you!

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Regardless of what type of real estate investment you’re in, the truth of the matter is that you’re never going to be successful without a marketing strategy. Fortunately, now more than ever there are numerous avenues, tools and platforms available to real estate investors looking to establish a presence and expand their business with their marketing efforts.

If you’re interested in learning about the various strategies you can use to improve and expand your business operations as a real estate investor, then look no further than these next few lines.